Less Bollywood, more Tollywood: how Indian cinema’s hit machine flopped

Big releases with usually bankable male stars criticised for formulaic storylines as audience taste evolvesThe opening of a new big-name Bollywood film was once a national event across India, greeted by weeks of fanfare, long queues outside cinemas and halls packed to the rafters with audiences cheering and singing along.But this year, with 77% of releases flopping at the box office, cinema halls have been left eerily quiet and Bollywood’s once unshakeable domination of the Indian film industry has begun to look uncertain. Continue reading...

Less Bollywood, more Tollywood: how Indian cinema’s hit machine flopped

Big releases with usually bankable male stars criticised for formulaic storylines as audience taste evolves

The opening of a new big-name Bollywood film was once a national event across India, greeted by weeks of fanfare, long queues outside cinemas and halls packed to the rafters with audiences cheering and singing along.

But this year, with 77% of releases flopping at the box office, cinema halls have been left eerily quiet and Bollywood’s once unshakeable domination of the Indian film industry has begun to look uncertain.

Continue reading...